Who are we really?
Creative Crackers is an experienced creative team that works with tech companies, fresh start-ups, ad agencies, production companies and NGOs organizations. We create communications and experiences from cutting-edge campaigns to innovative product launches, transforming concepts into compelling realities.
Lior Shoham
Lior is a scriptwriter and AI creator with 16 years in advertising - starting at Y&R, McCann, and Saatchi & Saatchi, and now works independently from the coffee place around the corner. Her work picked up awards at Cannes Lions, which helped confirm this whole thing is working.
She’s into Iyengar yoga, her daughter Dani, her dog Becky, and her husband Arnon, who’s also a creative - so their home hears too many jokes, with very little filtering.
Ale Feldman
Originally from Buenos Aires, Ale is a Tel Aviv–based creative and AI creator with 20+ years in advertising (Y&R, McCann, Saatchi & Saatchi, Havas). His work picked up shiny things at Cannes Lions, New York Festival, Golden Drum, FAB, and a bunch of other places where only people from advertising clap for advertising.
He worships football like it’s a higher power, thinks McDonald’s beats Gordon Ramsay, and would absolutely sacrifice a pinky - maybe two - to write for South Park.