Two Heads are better than one. Meet the team:
Creative Crackers is an experienced creative team that works with tech companies, fresh start-ups, ad agencies, production companies and NGOs organizations. We create communications and experiences from cutting-edge campaigns to innovative product launches, transforming concepts into compelling realities.
Lior Shoham
Born in Israel and raised in the US, Lior has been a copywriter-scriptwriter for over 15 years. She worked for Israel’s largest ad agencies, including Y&R, McCann TLV, and BBR Saatchi & Saatchi. After years working for agencies, she began her independent career, partnering with commercial, tech companies, and start-ups, helping them tell their brand story, find their identity and achieve their communication and business goals, across all media platforms.
Over the years, her work has been recognized by major international creative festivals, including Cannes Lions, Golden Drum, FAB, and more.
Ale Feldman
Originally from Buenos Aires, Ale is a Tel Aviv-based creative with over 20 years of experience in advertising, marketing and product within creative ideation, strategy, UX & product design and art direction fields. He is passionate about creativity, technology, inclusive design and accessibility.
Over the years his work has been recognized by major international creative festivals, including Cannes Lions, New York Festival, Golden Drum, FAB, and more.